gimmicky

美['gɪmɪki]

The campaign was gimmicky, but it had a serious side to it.: 这次运动虽然大搞噱头，但也有其严肃的一面。

A gimmicky or imbalanced team relies on one powerful tactic to win.: 投机取巧的团队依靠单一的强力战术制胜.